How To Create a Pop Up Shop Selling Handmade Beauty Products

Welcome to the Crafty Entrepreneur, where we spotlight inspiring journeys of creative business owners. Today, we feature Steph, a passionate soap maker who turned her love for natural skincare into a thriving business. Join us as we delve into her story, her challenges, and her successes.

From Necessity to Passion

Steph’s journey into skincare began 13 years ago when she struggled to find affordable, truly natural products for her newborn daughter. This challenge ignited her passion for creating her own natural skincare products, starting with a simple olive oil-based cream that has since become a multi-purpose superhero product loved by many.

Building the Business

Initially, Steph made products for friends and family. In 2013, she ventured into the commercial world by opening an Etsy shop. Despite early success, personal challenges, including a divorce and raising two young children, made it difficult to maintain the business. However, Steph's dedication to her craft never waned.

Etsy and Beyond

Steph’s Etsy shop, while initially a blend of various handmade items, eventually focused on her natural skincare products. Despite facing difficulties like supplier issues and Etsy’s evolving marketplace, Steph adapted by sourcing locally and making innovative decisions like opening a Shopify store to expand her reach.

The Pop-Up Shop Experience

A significant milestone in Steph's journey was the opportunity to open a pop-up shop through a collaboration with the Portsmouth City Council and local partners. This experience allowed her to reach a broader audience and solidify her brand’s presence in the community. Despite the challenges of managing stock and operating in a temporary space, the pop-up shop was a resounding success.

Sourcing and Sustainability

Steph is committed to sustainability. Her products are housed in amber glass jars to protect from light and maintain quality. She also creatively sources materials for her shop’s decor, utilizing recycled items and furniture from local sources. This approach not only reduces waste but also keeps her business environmentally friendly.

Community and Education

Community support has been pivotal for Steph. Her involvement in local markets and collaboration with other small businesses have fostered a supportive network. Additionally, her participation in business management courses has equipped her with valuable skills to navigate the entrepreneurial landscape.

Future Plans

Looking ahead, Steph plans to continue growing her online presence, particularly through Shopify, while seeking a permanent physical location for her shop. Her commitment to education is evident as she works on a book sharing her extensive knowledge of natural skincare, aiming to empower others to make their own natural products.

Conclusion

Steph’s journey from a concerned mother to a successful entrepreneur is a testament to her resilience and passion. Her story inspires us to pursue our passions, adapt to challenges, and remain committed to our values. Follow Steph’s journey and discover her range of natural skincare products on her website and social media.

Reach out to Estefânia Soares here:

https://www.facebook.com/Goly.Natural

https://www.golynatural.co.uk/ 

https://www.instagram.com/_goly.natural

SJ xoxo

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