TEE #009 Maximizing Your Etsy Success Insights from Etsy Up 2023 and an Upcoming SEO Strategy to Watch For

Read time: 4 minutes

Hey there, fellow Etsy enthusiasts! You know me, I'm basically Etsy's number one fan... I mean, HUGE. GINORMOUS!

Just this week, I cleared my calendar, cozied up with my favourite blanket and hot chocolate, all prepped to indulge in the Etsy Up 2023 conference.

BUT...

Would you believe it? I'm writing this blog post just 22 minutes in! How come? Well, I was hoping for a lively, interactive, and less scripted conference—a bit more human touch, you know? After all, we're Etsy lovers, not just faceless sellers.

Let's be fair though—it's no small task to orchestrate an event like this. Lights, camera, all those people in one place... not exactly a walk in the park. But hey, it's possible!

But I digress. I'm here to share with you some intriguing nuggets from the conference that I'm itching to delve into over the next few weeks.

Pearl of Wisdom 1:

SEO—now there's a trio of letters that might seem like a labyrinth. But, with a little decoding, it becomes as easy as ABC! During the conference, Etsy's very own Head of Google shared an insight that made everyone sit up a bit straighter—all our beloved Etsy shops are under Google's watchful eye, getting crawled, ranked, and indexed. However, plot twist—Google's search agenda isn't quite in sync with Etsy's query matching and search ranking algorithm. Intriguing, right?

And here's something that really caught my attention—yes, it's official, going on vacation mode with your Etsy shop can leave a dent in your rankings. A bummer, I know. We all deserve a little downtime, right?

But, fear not, my fellow Etsy comrades! I've been working on a sneaky little hack that could potentially save us from this pickle. I can't spill the beans just yet, but I promise you're going to want to stay tuned for a future post where I'll unwrap this strategy.

Aha Moment 2:

Did you know engagement rates on Google can carry more weight than conversion rates on the Etsy algorithm? So, if someone quickly views and then leaves your listing, Google is not impressed. Similarly, if someone admires your Etsy listing but doesn't buy, the Etsy algorithm gives you a thumbs down. We'll break this down further in an upcoming post, so watch this space!

Revelation 3:

It's time to make a splash on Pinterest! Honestly, I've been guilty of treating it as my go-to for Halloween décor inspo and kids' party ideas. But here's the twist—lots of people are actually making purchases after spotting products on Pinterest! So, buckle up for an enlightening journey into the world of Pinterest.

What else?

The conference was peppered with talk of trending products, themes, colours, seasons—you know the drill. I was particularly smitten by the Etsy Sellers they showcased, so I encourage you to check out the YouTube replay for some serious inspiration when you have a moment.

Most importantly though, the conference echoed one thing loud and clear—folks like us need more support. We're all juggling a million things in our daily lives. There's just no time to be left figuring it all out alone. That's where I step in as your Etsy guru, and trust me, I'm more committed than ever to help you speed up your results with my strategies.

Let's conquer this Etsy universe together, shall we?

Bonus Actionable Tip:

Keeping the wisdom shared at the Etsy Up 2023 conference close to heart, here's a bonus tip you can put into action right away:

Become a Data Detective: From the insights we gained at the conference, we understand that knowing our customers is not just important—it's critical! But rather than traditional surveys, we're going to dive into the treasure trove of data right at our fingertips: Etsy stats.

Get ready to roll up your sleeves and explore the numbers! Start by examining how people are discovering your Etsy shop. Are they coming from Google? Are they finding you on Etsy's search? Maybe they're arriving from Pinterest?

Take note of the trends in your data. If a lot of traffic is coming from Pinterest, for instance, it might be worth investing more time into that platform (remember Revelation 3 from the conference?).

By analysing this data, you can adjust your SEO tactics, improve engagement strategies, and fine-tune your product listings. Not only this, but understanding how customers are finding you can spark ideas for new platforms to explore and marketing tactics to try.

Customers will appreciate your attention to their shopping habits and this can help you build a loyal customer base. It's a win-win situation that we all aim for, right?

Look forward to my next post where we'll dive deeper into the realm of Etsy stats and how you can make the numbers work for you. Let's use the wisdom from the Etsy Up 2023 conference to truly excel in our Etsy journey!

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